How To Write A Guest Post That Gets Published?

Writing a guest post is a great way to get your name out there and build up your online presence. But if it doesn’t get published, then all that time and effort has been for naught! Luckily, there are some ways you can increase the chances of your post landing on someone’s page.


Be Professional When Writing a Guest Post

To be professional, you should be polite, respectful and courteous. It’s also important to make sure your email address is correct. There are many spammers who will send out an email from your domain name with the intention of sending you spam mail. If this happens to you, delete the message immediately!

Finally, if possible use a professional greeting such as “Dear Mr/Ms [name]” instead of just putting in your name like any other person might do when writing an email message or letter – although this might not seem like much but it can help avoid confusion later on down the road when someone reads through all their emails looking for something specific (or just wants some clarification).

Do your research

  • Look at the site’s content. If you’re writing about a topic that’s new to your audience, it’s important to read up on what they’ve written in the past. You may find yourself using information from other guest posts on their site or even plagiarizing some of their work!
  • Look at the site’s traffic and social media following. How often does this blog post get published? Does it receive high-quality traffic (otherwise known as organic traffic)? Do they have a large social media following—and if so, how many people follow them on Twitter or Facebook? Is there an email list that people are subscribed to who would like to hear more from this website? These are all questions worth asking yourself when determining whether or not publishing one of your own could be beneficial for both parties involved: You’ll want something that won’t waste resources but still generate interest among potential clients/clients’ friends/etc., while also giving them something new to share with others who might care about what type of content was published there.”
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Check the editors’ guidelines

Before you start writing, it’s important to check the editors’ guidelines. They will be able to tell you if they have any specific requirements for your guest post. For example:

  • Are they looking for guest posts? If so, what type of content do they want and can you provide that?
  • Do they want links included in the article? If so, how many links should be included and where do they want them placed within the piece (headings or paragraphs)?
  • Do they want me (the writer) to ask questions about what I’m writing about? This could help readers get more involved with something interesting in their industry or interest space.

Read past articles

You’ll want to read past articles so that you can see how they are written. This will give you an idea of the topics editor likes to write about, tone they use and style they use.

You should also look at other articles on their site or blog as well as their author bio where it says what kind of posts/articles they prefer.

Use a compelling headline

There are a few things you should keep in mind when writing your headline.

  • The first thing is that it needs to be short and concise, which means it doesn’t have any extraneous words or phrases. You also want to make sure that the headline itself isn’t too long and will fit on one line of the article. If it does, then you can break up some of the text into two or three lines by using bolded text for emphasis (for example).
  • Your second point is that your headline has to catch people’s attention from beginning to end so they’ll read more of what you have written before deciding whether or not they’re interested in reading more about what you’ve written!

Research your content ideas

The first step in writing a guest post that gets published is to research your content ideas. This can be done by reading past articles, checking out the editor’s guidelines, and finding out what the readership is interested in.

Start by thinking about what you are offering to the editor and their readership. For example, if you’re writing for an authority website on learning how to drive stick shift cars then your blog post will probably be more geared towards new drivers than experienced ones because they have different needs when it comes to car repairs or maintenance issues (i.e., no one wants their car breaking down while they’re driving!).

If this sounds like someone else’s article idea but not yours then why not pitch them as such? This way they’ll know exactly what kind content they’re getting from someone else who knows exactly how much effort goes into producing high-quality articles every single time without fail!

Know your audience

Know your audience.

What they want.

What they are already reading, looking for and what content they will find valuable.

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To do this you need to know who your readers are, how many there are and what kind of information they want or need from you as a writer. You can use Google Analytics for this purpose but it’s also important not just to look at the number of people visiting your blog but also how long each reader spends on their site each time (pageviews). This tells you something about quality content that attracts visitors but more importantly helps in targeting future guest posts with specific audiences in mind

Think about what you are offering the editor and their readership.

There are a few things you should consider before writing your guest post:

  • Think about what you are offering the editor and their readership. This can be an article, a blog post or even just general advice on how to use their product better. You want them to be able to see that while they may find something useful in your content, it also benefits them as well (i.e., if someone signs up for a service with their email address).
  • What value do you bring? Are there any unique pieces of information that no one else has thought of? Do you have any unique insight into a topic that others don’t know about yet? If so then make sure that this is conveyed clearly in your writing because editors want readers who will share their work with others and recommend it elsewhere too!

Focus on quality content over quantity

Quality content is always better than quantity.

If you want to write a guest post that gets published, you need to focus on quality over quantity. This means that your posts should be written in an engaging and engaging way, which will attract more readers (and thus more links).

Offer a variety of content types for greater impact.

  • Offer a variety of content types for greater impact.
  • Examples of content types include:
  • Newsletters/e-newsletters
  • Blog posts (blogging tips, how-to guides)
  • Videos (video tutorials)


Guest posts are a great way to get your name out there and get an audience interested in your business. They can also be used as a stepping stone for more permanent employment opportunities, so long as you’re willing to put in the time and effort it takes to consistently produce high-quality pieces. To do this, think about what makes you unique from other people who write for the same outlet—do they publish articles with similar topics but different angles? If so, then how might that benefit their readership without alienating them?

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